Be the Witness Campaign

The Innocence Project and ProMotion Pictures brand sponsorship focuses on increasing awareness of The Innocence Project and its mission through interactive multimedia experiences that educate viewers about wrongful convictions in the US criminal justice system.

"Be the Witness" is a multimedia campaign featuring a website with moving interviews as well as a quiz for viewers to experience first hand what it's like to make an eyewitness identification. The site launched with a public projection event on Bowery and Housten in New York City.

Be the Witness Campaign Site

The Innocence Project

Projection Event NYC

Be the Witness -
Alan Newton

Be the Witness -
Marty Tankleff

Subway Fresh Artists Filmmakers Program

A corporate-academic-creative partnership and competition connecting students at New York University and the University of Southern California to create original branded entertainment content through the SUBWAY FRESH ARTISTS™ FILMMAKERS program

Subway Fresh Artists Filmmakers Program

Sandwich Confessionals

Double Crossed