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Heineken is one of the world’s leading international brewers, tracing its roots back to 1864. Wth a presence in almost every country on earth, Heineken is the most valuable international beer brand. As a sponsor of the 2006 NYU Stern ProMotion Pictures Film Competition, Heineken endowed graduate students from NYU Stern and NYU Kanbar with the opportunity to create films in three categories: comedy, urban drama, and documentary. Upon screening, the Independent Film Channel (IFC) agreed to air the films on its television network.
Winning Films:
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"Sam's
Tail" |
"Streets to
Suites " Marquette Jones Danielle Bailey 
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"AmsterJam" Dara Bratt Scott Kenerly |
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With its cool, seductive fragrances and packaging, AXE has established itself as the world's top male grooming brand. In sponsoring the 2005-2006 NYU Stern ProMotion Pictures Film Competition, AXE gave graduate students from NYU Stern and NYU Kanbar the opportunity to push the boundaries of branded entertainment and create innovative content the appeals to AXE's 18-to-24 target male demographic. Dubbed "AXE Attractions," the three winning films offer different interpretations of the "AXE Effect," the process by which AXE products give guys the edge in the mating game.
Winning Films:
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"AXE
Team" |
"AXE Icon" Robert Pietre Melissa Esmundo Bikas Tomkoria
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"Behind the Eight Ball" Oskar Axelsson Danny Vecchione Jordan Grossman
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Winners of the competition include:
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“Adventures
of Modem Boy” |
“Grey Woman”
Sayeeda Clarke (NYU Kanbar) Brigitte Valentine Scott Woodruff (NYU Stern)
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“Back Home” Lisa Goodman (NYU Stern) Andy Hulse (NYU Kanbar) Victoria Yoffie (NYU Kanbar) |
R/GA, Verizon’s interactive marketing agency, developed a Web site for Verizon Broadband films ( www.verizonbroadbandfilms.com ) to showcase the three finished films, filmmakers’ bios, journal entries from the filmmakers themselves and a documentary featuring the making of the films. R/GA ( www.rga.com ) is the New York-based advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices.
The Verizon Broadband Films are part of the overarching Broadband Stories site—where users share insights on the positive effects of broadband on everyday life. More clips of the students and their use of broadband in the filmmaking process will be posted in the “movies” section of www.broadbandstories.com .
Visit www.verizonbroadbandfilms.com to enjoy selections from the Verizon Broadband films.
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Volvo Films |
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ProMotion Pictures welcomed Euro RSCG Worldwide and its client Volvo Cars of North America as the sponsor of the first annual ProMotion Pictures Film Competition in 2003. Volvo leveraged the branded films created from the competition to launch the Volvo V50 in North America.
Winners of the competition include:
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“Game
On” |
“Hoodwink”
Adam Feinstein Yael Michaeli
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“Near Misses” Vincenzo Tripodo Jake Hindelong
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Contact jonas.greenberg@stern.nyu.edu if you have difficulty viewing the films.