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New York University’s Leonard Stern School of Business
Located in the heart of NYC’s Greenwich Village, New York University’s Stern School of Business is one of the nation’s top management education schools and research centers. NYU Stern offers a broad portfolio of academic programs at both the graduate and undergraduate levels, all of them informed and enriched by the dynamism, energy and deep resources of the world’s business capital. NYU Stern maximizes its location by partnering with businesses and its leaders from Wall Street and the media and entertainment industries to provide a value-added, "real world" business education. Recognized for its strength of education and quality of students, NYU Stern has graduated many alumni who are prominent among the ranks of today’s most influential business leaders.

New York University’s Kanbar Institute of Film and Television
At the NYU Maurice Kanbar Institute of Film and Television, graduate students develop their creative talent through actual production experience. Of the more than 800 applicants, only 5% are admitted to the highly selective three-year graduate program each year. NYU Kanbar shares the vast resources available at NYU’s world-renowned Tisch School of the Arts  to create an extraordinary training ground for the individual artist. As one of the nation's leading centers of undergraduate and graduate study in the performing and media arts, Tisch offers programs of study that incorporate state-of-the-art facilities; a collaboratively oriented community of award-winning faculty members; and internship opportunities with established professionals. Tisch alumni include filmmakers Spike Lee, Oliver Stone, Amy Heckerling, Ang Lee, Chris Columbus, Martha Coolidge, Brett Ratner, M. Night Shyamalan, Todd Solondz and Barry Sonnefeld.

Founders and Producers

Russ Axelrod, Co-Founder, Advisor - Sponsorship
Russ is a 2005 graduate of the Stern School of Business. He is currently Manager of Entertainment, Digital and Alternative marketing for Microsoft's Xbox division where he is focusing on creating original programming for the Xbox brand. Previously, Russ was the Director of Business Development for Full Circle Entertainment, Omnicom's branded entertainment division. Russ has also served in various marketing and strategy roles for such firms as: Games Media Properties (William Morris Agency), Time Inc., Ziff-Davis Publishing and Zilo Networks.

Jeffrey Grossman, Co-Founder, Advisor
Jeff received his MBA from NYU Stern School of Business in 2004. Jeff is currently Director of Client Innovation at CBS Television where he oversees the integration of advertisers into broadcast, online and other emerging content. Prior to CBS, Jeff was a production and marketing executive for independent film and television distributor Stratosphere Entertainment. He has served as a business development advisor for Communiqué Advertising in New York and for Metropolis Films, one of the largest commercial, film and television production houses in Latin America. Jeff began his career at Miramax Films.

Erik Zuckermann, Co-Founder
Erik received his MBA at NYU Stern School of Business specializing in Entertainment, Media and Technology in 2003. Erik co-founded ProMotion Pictures when serving as Vice President of NYU Stern’s Media and Entertainment Association. Currently, Erik is CEO of MovieNet, an online movie rental subscription service provider in Mexico. Prior to starting MovieNet, Erik was the Director of Development for AltaVista Films, Mexico´s largest movie studio. Before Erik pursued his MBA at NYU Stern, he was a Private Banker at Bank Hapoalim and a Consultant for the World Bank.

Michael Altschul, Executive Producer
Michael, a first-year MBA student at NYU Stern, worked several years at a San Francisco-based Wealth Management firm in IT strategy and project management. He joined Stern to help him propel a hobby in film into a career through both classroom education and student-run initiatives like ProMotion Pictures. In addition this role, he is also VP of New Media with Stern's Technology and New Media Group. Michael received his BS in Economics at the University of California at Berkeley.

Andy Amendola, Executive Producer
Andy is a first year MBA student at the Stern School of Business who has a background in advertising. He graduated from the Roberto Goizueta School of Business at Emory with a BBA in marketing and international business. Upon graduating he moved to New York to work as a media buyer at Universal McCann on the Coca Cola and Sony Pictures accounts. He then transferred to WingLatino, Grey’s Hispanic Advertising agency, to work in media planning. He spent two years there helping grow the Diageo business. He contributed to landing the Volkswagen account and worked on tailoring their strategy for the US Hispanic market. Andy is knowledgeable about general and multicultural marketing and is fluent in Spanish as well as proficient in French.

Andrew Harrison, Executive Producer
Andrew is a part-time first year MBA student at NYU Stern and works full-time as the IT Administrator of the NYU School of Social Work. He was a Production Assistant for two years and during that time worked on numerous films and television shows including A Knight's Tale and Spin City. Andrew received a BFA in Film & Television from the Kanbar Institute at NYU Tisch School of the Arts.

Shiami Ranasinghe, Executive Producer
Shiami is a first year MBA student at the Stern School of Business with over five years of experience in the cable broadcast industry. Prior to Stern, Shiami was a development manager at National Geographic Channels International where she traveled to international markets in search of innovative documentary programming. She was the lead development executive for NGCI's signature series "No Borders," showcasing cutting edge feature length documentaries from around the world. Shiami graduated from McGill University in Montreal with a degree in International Development and Geography.

Talia Camarena, Executive Producer
After graduating with a BA in Economics from Columbia University in 2003, Talia spent four years working in television in New York, Los Angeles, and abroad. Her past employers include VH1, NBC Olympics, and Fuse Networks. Working within Production Management and Operations, her responsibilities have ranged from that of liaising with production companies about logistics and finance to managing and executing large-scale shows and shoots. She is now a first-year MBA at Stern, and is planning to specialize in Entertainment, Media and Technology and Marketing.

Ashvini Naidu, Executive Producer
Ashvini is a first-year MBA student at NYU’s Stern School of Business. She comes to Stern from a public relations background where she supported several hi-tech clients in their efforts to improve and increase their corporate visibility and product awareness among the media, industry influencers, and the tech community. Ashvini graduated from the University of California at Berkeley with a BA in Interdisciplinary Studies.

Jonas Greenberg, Advisor
Prior to attending Stern, Jonas worked for the Senior Vice President of Marketing, at Twentieth Century Fox Television, where he managed the integration of products, brands, and technologies onto the shows TCFT produced. In addition, Jonas partnered with executives from several News Corporation subsidiaries to help plan and execute the 2005 re-launch of the hit animated series, Family Guy. He took his position at the studio after spending a year in the William Morris Agency, Agent Trainee Program. Jonas received his BA in History from the University of Pennsylvania in 2001 and is originally from Newton, Massachusetts.

Olivia Leon, Advisor
Before coming to Stern, Olivia produced promotional commercials for Food Network, and more recently The Oxygen Network, where she won six awards for her work. Olivia has a BA in Communications from the University of Pennsylvania.